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BlogTips Tutorial:How to evaluate a blog
It is encouraging to see how many nonprofit organisations discover the power of social media and the added-value of blogs. Comes a time, though, where any blogmaster asks the question: “I am on the...
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How to evaluate a blog – Part 1:Ask questions
In evaluating a blog, try to understand “the environment” before even looking at the blog itself. Ask the most relevant questions to the blogmaster, so you can form an idea what is in their mind: what...
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How to evaluate a blog – Part 2:Check the numbers
We can discuss blog statistics, visitor trending and referral patterns for days and on end. We don’t need too many figures for a general blog evaluation: only the basic traffic statistics will already...
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How to evaluate a blog – Part 3: First impressions
In the previous parts, we have explored mostly “the environment” of the blog. From the blogmaster, we got all the information of the blog’s setup, its purpose, what they want out of the evaluation,…...
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How to evaluate a blog – Part 4:The use of real estate
After questions, numbers and first impressions, we are gradually moving into the technical part of our blog evaluation series. Let’s start with the most important piece first: “the blog’s real estate”...
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How to evaluate a blog – Part 5:The user experience
“User experience” or “Usability” is a big word for webmasters and serious bloggers. It is all – as many things while evaluating a blog or a website- all about “putting yourself in the shoes of your...
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How to evaluate a blog – Part 6: Speed
The download speed of the home page, and the individual pages on a blog are important. Internet users are an impatient bunch. Even if they have a good Internet connection, people will not wait for a...
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How to evaluate a blog – Part 7: SEO or Search Engine Optimization
"Being heard" is key in "Seach Engine"-land Do the test yourself: Google the main keywords which should be relevant to the blog you are evaluating. Does the blog feature on the first search page? If...
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How to evaluate a blog – Part 8: Graphical Presentation
While most of the previous blog evaluation criteria were pretty objective, we now move into a much more “touchy & feely” area: the aesthetical presentation of a blog. Website graphics are a means,...
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